Updated October 2026
Peec AI if you want to buy today at a published price: $80 a month billed annually, unlimited seats, and an MCP server and AI crawler logs on every plan. Profound if procurement wants a written support commitment and up to nine engines on one contract, because it now sells to brands only on a quote.
Both tools are assessed against the same criteria, scored before any commercial conversation. How we rank.
These two come up together because they track the same thing for the same kind of team. Until September 2026 they also looked alike on price, with published plans at $99 and $80. That is no longer the comparison. Profound withdrew its self-serve plans and now offers brands a free seven-day trial followed by a quoted Enterprise contract, while Peec AI publishes every self-serve tier.
Server-side data no longer separates them either. Profound reads AI crawler and agent traffic from your CDN, and Peec AI reads AI bot visits from your server and CDN logs on every plan, including the $80 one.
The deciding question is now how you want to buy. If you want to start this week at a price you can see, the answer is Peec. If AI visibility is going through procurement, and procurement asks for a written support commitment, single sign-on and a long engine list on one contract, Profound's quote is the one to get.
A note on reading the table. The rows are not weighted and it is not a scoreboard. Peec takes more of them because it publishes more. Profound takes support and agent tooling, which matter most to the buyer it is built for.
We use Peec AI on live accounts. Profound is assessed from its published pages. All figures were read off both vendors' own pricing pages on 15 October 2026.
Pick Profound if Pick Profound if AI visibility is going through procurement. It puts a 24-hour response commitment in writing, covers up to nine engines and adds AI Marketer agents for content work, all on one quoted contract with unlimited seats.
Where it falls short: There is no price to compare until you take a sales call: after a seven-day trial on 50 prompts you cannot edit, everything, the API and exports included, sits on a quoted Enterprise contract.
Pick Peec AI if Pick Peec AI if you want to start at a price you can see. At $80 billed annually with unlimited seats, daily refresh, an MCP server and AI crawler logs on the entry plan, it is the cheapest daily tracker we would recommend, and we use it ourselves.
Where it falls short: Three of six models are included at every self-serve tier, so completing the set costs $30 to $140 per model per month and roughly doubles the bill. The $80 plan configures a single prompt location, so a second market starts at Pro on $205.
| Profound | Peec AI | |
|---|---|---|
| Published entry price | None for brands: a free 7-day trial, then a quoted Enterprise contract | $80/mo yearly, $95 monthly, both published |
| What the cheapest option covers | Free for 7 days: 50 recommended prompts on ChatGPT, Gemini and AI Overviews, no history or exports | Starter at $80: 50 prompts on any 3 of 6 models, daily, kept month after month |
| Seats | Unlimited on the trial and on Enterprise | Unlimited on every tier, including the $80 plan |
| Agents for content and reporting | AI Marketer agents that research, write and report, metered in credits | Peec agent with pre-built skills for reports and diagnostics, plus custom skills |
| How coverage is gated | By contract: 3 engines on the trial, up to 9 on Enterprise | By add-on: 3 models included, extras $30, $70 or $140/mo each |
| Ceiling coverage, and whether you can price it | Up to 9 engines, Enterprise only, no published price | Up to 13 models, Enterprise only, no published price |
| Where the numbers come from | Answer sampling plus AI crawler and agent traffic from your CDN, on the trial and Enterprise | Answer sampling plus AI bot visits from server and CDN logs, on every plan |
| Programmatic access | API and CSV or JSON exports on Enterprise only | MCP server on every tier from $80; API from Pro at $205 |
| Support | Dedicated Slack and a specialist on a written 24-hour SLA, on Enterprise | Chat on Starter, chat and email above it, no published response time |
| Single sign-on | Enterprise only | Enterprise only |
Neither vendor publishes an Enterprise price, and both put their most interesting capability there. Profound's nine-engine ceiling, its API and its single sign-on are all quote-only. Peec's 13-model ceiling and its single sign-on are the same, though its API starts on the published Pro plan. Any claim about the top of either product is a claim about a plan we cannot price, and we have not made one.
We also cannot independently verify either vendor's server-side measurement. Reading AI crawler and agent traffic from your own CDN or logs is a fundamentally stronger form of evidence than sampling answers, and we take it seriously for that reason, but attributing a given request to a given assistant is an inference. Ask what the margin of error is and how attribution works before you build reporting on it.
Peec's tier table caps countries per project at one on Starter and three above it, while its pricing FAQ says any supported country can be tracked at no additional cost because pricing follows prompts rather than regions. Those read as contradictory. They are not, and we had it wrong here until 24 August. Peec's own documentation settles it: location is set per prompt, and the plan limit caps how many distinct prompt locations you can configure per project without changing the price. So a second market consumes prompts from your allowance rather than adding a country fee, and on the $80 plan you cannot configure one at all. We checked our own Peec account, which reports a single country across every tracked brand.
If you want to know whether you are mentioned at all and the budget is tight, Otterly.AI starts at $29 and answers that question. If AI visibility has become a board-level concern with procurement attached, the shortlist is Profound Enterprise against Scrunch AI and Conductor, and Peec's self-serve tiers are not the comparison. Our best AEO tools ranking covers all twelve.
For most teams, Peec AI, because you can buy it today: $80 a month billed annually with unlimited seats, daily tracking, an MCP server and AI crawler logs on every plan. Profound is better when the purchase goes through procurement and needs a written 24-hour support commitment, single sign-on and up to nine engines on one contract, which it sells only on a quote after a free seven-day trial.
There is no published figure for brands. Since September 2026 Profound has offered a free seven-day trial on 50 recommended prompts and three engines, then a custom-priced Enterprise plan carrying up to nine engines, editable prompts, exports, the API and single sign-on. Budget it from a quote, and ask for the smallest configuration that covers the engines your buyers use. Agencies are the exception: client workspaces on Agency Growth are $399 a month each.
Between $80 and about $170 a month at the entry level, depending on how many models you need. Every self-serve tier includes three of the six available models, and extras cost $30 a month each on Starter, $70 on Pro and $140 on Advanced. So all six models on the cheapest plan is roughly $170, and on Advanced it is $840 rather than $420. Nothing about this is concealed, it is simply not the number on the card, and a shortlist built from card prices will rank Peec too high.
Peec, and from the bottom tier. It ships an MCP server on every plan including the $80 one, and its API starts on Pro at $205 a month billed annually. Profound keeps its API and its CSV and JSON exports for Enterprise, and the trial has neither, so any integration with what you already run means a sales conversation first. If pulling numbers into your own reporting matters, this row is close to decisive.
Both do, but you pay differently for it. Peec's pricing table lists ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI self-serve, any three included and the rest as add-ons, with Perplexity among the add-on models and up to 13 on Enterprise. Profound's trial covers ChatGPT, Gemini and Google AI Overviews, and Perplexity, Copilot, Claude and the rest of its nine need Enterprise. If you need breadth on a self-serve budget, Peec gets you there and Profound does not.
Both are built for it and they charge for it differently. Profound's Agency Growth plan sells full client workspaces at $399 a month each, with 100 prompts and per-client agent credits, plus pitch workspaces for prospects. Peec gives you projects, one on Starter, two on Pro and five on Advanced, with unlimited seats throughout, and links separate agency pricing from its pricing page. Profound's cost scales per client; Peec's scales with the prompt allowance.
Tell us how you’d use it and we’ll tell you which of the two we’d pick.
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