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AI search visibility

Profound vs Peec AI

Updated August 2026

Peec AI wins on price and packaging: $80 a month, unlimited seats, three of six models and an MCP server on every tier. Profound costs $399 for the plan most teams actually need, and earns it only if you want AI crawler traffic read from your own servers rather than inferred.

Both tools are assessed against the same criteria, scored before any commercial conversation. How we rank.

These two come up together because they look like the same product at similar money. The published entry prices are $99 and $80. That comparison is close to meaningless, and it is the one every round-up makes.

Profound's $99 plan watches ChatGPT and nothing else, with a single seat. Peec's $80 plan watches any three of six models with unlimited seats. The realistic Profound plan is Growth at $399, which covers three engines and three seats. So the honest bracket is roughly $399 against $80 to $205, not $99 against $80.

They also gate coverage in genuinely different ways. Profound gates by tier: one engine, then three, then up to nine on a plan with no published price. Peec gates by add-on: three models are included at every self-serve tier and extras cost $30, $70 or $140 a month each, so all six at the entry level is about $170 rather than $80. Neither is hidden. Both are missing from the figure on the card.

A note on reading the table. The rows are not weighted and it is not a scoreboard. Peec takes more of them, and Profound takes the two that decide the purchase for the buyer it is built for: where the numbers come from, and whether anyone is obliged to answer you. If those two matter to you, five rows going the other way should not move you.

All figures were read off both vendors' own pricing pages on 24 August 2026.

The short answer

Profound logo

Profound

4.0 / 5

Pick Profound if Pick Profound if you need to show arrivals rather than mentions. Connecting your CDN lets it count AI crawlers and agents hitting your own servers, which no amount of answer sampling can produce, and it is the one vendor here putting a response time in writing.

Where it falls short: The $99 plan watches ChatGPT alone with a single seat, so the honest comparison runs against Growth at $399. Neither published tier includes API access, and the nine-engine ceiling belongs to a tier with no published price.

From
$99/mo
Free plan
No
Visit ProfoundRead our Profound review
Peec AI logo

Peec AI

3.5 / 5

Pick Peec AI if Pick Peec AI if you are measuring visibility rather than proving traffic. At $80 with unlimited seats, daily refresh and an MCP server on the entry plan, it is the cheapest daily tracker we would recommend, and the only one letting you pull data out from the bottom tier.

Where it falls short: Three of six models are included at every self-serve tier, so completing the set costs $30 to $140 per model per month and roughly doubles the bill. The $80 plan configures a single prompt location, so a second market starts at Pro on $205.

From
$80/mo
Free plan
No
Visit Peec AIRead our Peec AI review

Side by side

 ProfoundPeec AI
Published entry price$99/mo on the yearly plan, two months free versus monthly$80/mo yearly, $95 monthly, both published
What the entry plan actually coversChatGPT only, 1 seatAny 3 of 6 models, unlimited seats, daily refresh, 1 project
Seats1 on Starter, 3 on Growth, custom on EnterpriseUnlimited on every tier, including the $80 plan
The plan most teams land onGrowth, $399/mo, 3 engines and 3 seatsPro at $205, or Starter plus three extra models at about $170
How coverage is gatedBy tier: 1 engine, then 3, then up to 9By add-on: 3 models included, extras $30, $70 or $140/mo each
Ceiling coverage, and whether you can price itUp to 9 engines, Enterprise only, no published priceUp to 11 models, Enterprise only, no published price
Where the numbers come fromAnswer sampling plus AI crawler and agent traffic read from your own CDNAnswer sampling only
Programmatic accessNone on either published tier; API at EnterpriseMCP server on every tier from $80; documented API at Enterprise
SupportA response time committed in writing, and a named specialistChat on Starter, chat and email above it
Single sign-onEnterprise onlyEnterprise only

What we could not check

Neither vendor publishes an Enterprise price, and both put their most interesting capability there. Profound's nine-engine ceiling, its API and its single sign-on are all quote-only. Peec's eleven-model ceiling, its documented API and its single sign-on are the same. Any claim about the top of either product is a claim about a plan we cannot price, and we have not made one.

We also cannot independently verify Profound's edge measurement. Reading AI crawler and agent traffic from your own CDN is a fundamentally stronger form of evidence than sampling answers, and we take it seriously for that reason, but attributing a given request to a given assistant is an inference. Ask what the margin of error is and how attribution works before you build reporting on it.

The country limit, checked in our own account

Peec's tier table caps countries per project at one on Starter and three above it, while its pricing FAQ says any supported country can be tracked at no additional cost because pricing follows prompts rather than regions. Those read as contradictory. They are not, and we had it wrong here until 24 August. Peec's own documentation settles it: location is set per prompt, and the plan limit caps how many distinct prompt locations you can configure per project without changing the price. So a second market consumes prompts from your allowance rather than adding a country fee, and on the $80 plan you cannot configure one at all. We checked our own Peec account, which reports a single country across every tracked brand.

Who should look at neither

If you want to know whether you are mentioned at all and the budget is tight, Otterly.AI starts at $29 and answers that question. If AI visibility has become a board-level concern with procurement attached, the shortlist is Profound Enterprise against Scrunch AI and Conductor rather than either of these self-serve tiers. Our best AEO tools ranking covers all twelve.

Frequently asked questions

Is Profound worth four times the price of Peec AI?

It depends entirely on whether you need to prove arrivals or measure mentions. Profound Growth at $399 against Peec Pro at $205 is roughly double, not quadruple, once you compare the plans teams actually run rather than the entry cards. What the extra buys is the CDN connection, which counts AI crawlers and agents reaching your own servers instead of inferring reach from sampled answers. If you are being asked in a board meeting whether AI search sends you anything, that difference is the whole argument. If you are tracking whether your brand shows up for thirty prompts, you are paying for evidence you do not need.

What does Profound actually cost to run properly?

Budget $399 a month, not $99. The Starter plan watches ChatGPT alone with one seat, which is a demonstration rather than a deployment: any competitor appearing in Perplexity or Google AI Overviews is invisible to you. Growth at $399 covers three engines and three seats, and that is the plan every honest comparison should use. Above it, the nine-engine ceiling, the API and single sign-on all sit on Enterprise, which publishes no figure, so the top of the product cannot be budgeted from the public site at all.

What does Peec AI actually cost to run properly?

Between $80 and about $170 a month at the entry level, depending on how many models you need. Every self-serve tier includes three of the six available models, and extras cost $30 a month each on Starter, $70 on Pro and $140 on Advanced. So all six models on the cheapest plan is roughly $170, and on Advanced it is $840 rather than $420. Nothing about this is concealed, it is simply not the number on the card, and a shortlist built from card prices will rank Peec too high.

Which one can an AI agent or internal dashboard pull data from?

Peec, and from the bottom tier. It ships an MCP server on every plan including the $80 one, which is unusual in this category, where programmatic access is normally the thing reserved for the unpriced tier. Its documented API is still Enterprise-only. Profound offers no programmatic access on either published plan, so any integration with what you already run means a sales conversation first. If pulling numbers into your own reporting matters, this row is close to decisive.

Does either one track more than ChatGPT and Google?

Both do, but you pay differently for it. Peec offers ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini self-serve, any three included and the rest as add-ons. Profound covers ChatGPT alone at $99 and adds Perplexity and Google AI Overviews at $399, with the remaining engines up to nine reserved for Enterprise. If you need breadth on a self-serve budget, Peec gets you there and Profound does not.

We are an agency. Which handles multiple clients better?

Both are built for it and they charge for it differently. Profound has agency workspaces with per-client credit allocation, which suits a shop that wants to move budget between accounts. Peec gives you projects, one on Starter, two on Pro and five on Advanced, with prompts shared across the account and unlimited seats throughout, so putting every account manager in the tool costs nothing. For most agencies the seat policy is the bigger number: three seats on Profound Growth means a fourth person is a plan change.

Still torn?

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