Enterprise AI search visibility tracking with agent analytics read from your CDN, sold to brands on a quoted contract after a free seven-day trial.
TL;DR verdict
The most capable product we assessed, and one you can only size through a sales conversation, because nothing after the trial carries a price. It is also the only vendor here putting a response commitment in writing.
Profound tracks how answer engines describe your brand and benchmarks you against competitors, across up to nine assistants at the top tier. Alongside that sampling it connects to CDN and hosting platforms to read AI crawler and agent traffic arriving at your site, so it records who actually came as well as what engines say. It also runs AI Marketer agents for research and content work, and is built for larger marketing teams, with agency workspaces and per-client credit allocation.
The capabilities it ships, and which of them stand out.
Standout features
What the product does not do, kept separate from what we could not establish.
Product limitations
Could not verify
Teams who need evidence, not inference
Reading agent traffic at your own edge produces a number sourced from infrastructure you control, not from sampling. Where this has to survive scrutiny from outside marketing, that difference matters.
Organisations with a procurement process
Single sign-on, a written turnaround and a named specialist are what a security review asks for, and this is the only vendor here carrying all three.
Agencies reselling visibility reporting
Credits allocate per client rather than draining one shared pool, which is what makes the economics work when you are billing several accounts.
Anyone who wants to start without a sales call
Beyond the week-long trial, no plan can be bought online, so even a small rollout begins with a quote. Several rivals publish plans from $29 to $250 a month.
Small teams testing the water
There is no proportionate small plan, and the trial's fixed prompt set cannot be pointed at your own buying questions.
Teams who will pipe this into their own systems
Programmatic access needs the unpriced tier, so a reporting build cannot be scoped or costed in advance.
Free 7-day trial, then a quoted Enterprise contract; no self-serve plan for brands since September 2026. Agencies: client workspaces at $399/mo each on Agency Growth. Checked 15 October 2026.
| Plan | Published price | What the tier includes |
|---|---|---|
| Trial | Freefor 7 days |
|
| Enterprise | Custom |
|
| Agency Growth | $399/mo per client workspace |
|
Pricing watchouts
What Profound connects to, and what it commits to in writing.
Integrations
Support
The free trial includes no support. Enterprise support is configured per contract from email, a dedicated Slack channel and a dedicated specialist on a 24-hour SLA, the only published response-time commitment in this category. The integration list is the broadest here and unusual in kind: CDN and hosting platforms alongside analytics, which is what lets it read agent traffic at the edge. API access and data exports are Enterprise-only. Checked 15 October 2026.
Almost every tool in this category works the same way: it asks assistants a set of questions on a schedule and records whether you were named. That is sampling, and sampling has a known weakness. It tells you what an engine said to a synthetic asker at a moment in time, and it cannot tell you whether anybody actually arrived.
The edge integrations answer the second question directly. By reading traffic at the CDN or host, the product observes AI crawlers and agents reaching your pages, which is a record drawn from your own infrastructure rather than from a rehearsal. When someone senior asks whether any of this is real, a server log is a considerably better answer than a visibility index. We have not run this on a live account, so treat the capability score as a reading of published specification rather than of output we have seen.
The harder question is commercial. Profound sells to brands in two steps: a week-long trial on a prompt set it chooses, then a contract it prices for you. That is a normal way to buy enterprise software and an unusual one in this category, where most rivals publish a monthly figure. It also means the comparison a shortlist wants to make, Profound against a $250 or an $80 plan, cannot be made from public pages.
The trial does not close that gap on its own. A week of readings tells you what the dashboards look like and little about whether your own buying questions are answered well. Its useful job is narrower: it lets you connect a CDN and see the agent traffic report on real data, which is the part of the product hardest to judge from a specification.
So treat the quote as the product. Ask for the smallest configuration that covers the engines your buyers use, the API if your data needs to live elsewhere, and the support level you would actually rely on, then compare that figure, not the trial, against the published alternatives.
Where another tool in the category fits a reader better.
Choose this if you want a published price for persona modelling, page-level audits and agent traffic, and four assistants on the $250 plan cover where your buyers ask.
Read reviewChoose this if the budget must be small and knowable. Nothing like the depth, but every figure is published and programmatic access arrives early.
Read reviewChoose this if analytics and programmatic access matter more than depth, and you want both at a published price rather than through procurement.
Read reviewAimed at what the public site cannot settle.
There is no published price for brands. Profound's pricing page lists a free seven-day trial and a custom-priced Enterprise plan, and agencies can add full client workspaces at $399 a month each. Checked 15 October 2026.
Fifty prompts from a recommended set, run daily for seven days on ChatGPT, Gemini and Google AI Overviews, with unlimited seats, Agent Analytics and a limited allowance of AI Marketer credits. It has no history, exports, API or support.
Yes, on Enterprise only, alongside CSV and JSON exports. The free trial has neither, so scoping any integration with your own systems requires a sales conversation and a quote.
To read AI crawler and agent traffic arriving at your site at the edge. That gives it a second measurement taken from infrastructure you control, rather than one inferred by sampling replies. Peec AI, Otterly.AI and Scrunch AI also report AI bot traffic from server data, at published prices.
Yes, at Enterprise: a named specialist on a 24-hour commitment, alongside a dedicated Slack channel. That is the only published turnaround we found anywhere in the category, and it is one reason the support score here is the highest of the twelve.
Scrunch AI publishes a $250 Core plan with four assistants, persona modelling and agent traffic reporting, and keeps nine assistants for a quoted Enterprise plan. Profound sells only on a quote, with nine assistants and a written 24-hour support commitment that Scrunch does not publish. Choose Scrunch to start at a known price, Profound when procurement needs that commitment.
From the vendor's own published pages, read at source, most recently on 15 October 2026, and scored against the five review criteria. We have not used the product, so ease of use is left unscored rather than estimated.
For brands, $399 a month is not a price you can pay: Profound sells a free trial and then a quoted Enterprise contract, and the only $399 figure left is an agency client workspace. Whether the quote is worth it turns on two things nothing cheaper bundles together, up to nine engines with a written 24-hour support commitment, and edge traffic data on the same contract. If you need neither, Peec AI, Otterly.AI and Scrunch AI publish plans from $29 to $250.
This is what you buy when AI visibility has become an organisational concern rather than a marketing experiment. Procurement finds the sign-on controls, the response commitment and the named specialist it expects, and the edge connections give you a measurement sourced from your own servers. Price it carefully, though. No self-serve plan exists to set against cheaper rivals, and everything after the trial, the API and exports included, is an unpriced contract. Settle the smallest useful configuration before signing.
Visit ProfoundUpdated October 2026
Research-based. Everything here comes from the vendor’s own published pages and verified third-party sources, read on the date below. Where we report a claim we could not check, the review says so. How we rank
| Criterion | Weight | Score |
|---|---|---|
| Core capabilityHow well it does the job it exists for. | 30% | 9/10 |
| Value and real costWhat you actually pay, and whether you can find that out before you buy. | 25% | 3/10 |
| Ease of useSetup, day-to-day use and how long it takes to get something useful. Only scored when we have used it. | 20% | Not scored |
| Integrations and extensibilityWhat it connects to, and whether your data can come back out. | 15% | 7/10 |
| Support and documentationWhat is committed to in writing, and what you can read without a sales call. | 10% | 8/10 |
Value and real cost moves from 6 to 3, which takes the derived rating from 4.0 to 3.5. The 6 was scored against the $99 Starter plan, and Profound withdrew Starter and Growth in September 2026. A brand can now price a free seven-day trial and nothing after it: the product itself is a quoted Enterprise contract. The free trial and the published agency workspace price are why the score does not fall further. The other four scores are unchanged. Our AEO tools ranking made the same change on 15 October 2026.
Profound removed its $99 Starter and $399 Growth plans from its pricing page in September 2026. Brands now get a free seven-day trial on 50 recommended prompts and three engines, then a quoted Enterprise contract, with unlimited seats on both. Everything on this page that described the two self-serve plans was rewritten from the pricing page as read on 15 October 2026. We were also wrong to keep saying no rival reads AI crawler traffic from your servers: Peec AI, Otterly.AI and Scrunch AI report it at published prices, so that claim is withdrawn. The value score of 6 was set against the $99 plan. It is unchanged in this pass because the same scores order our AEO tools ranking, and a rescore of both is awaiting the editor's approval.
Rewritten to the rebuilt review format and rescored against the five review criteria rather than inheriting the AEO ranking score. The rating moves from 3.5 to 4.0. Nothing about the product changed: the review frame weights capability above cost transparency and does not credit the observable getting-started signals the ranking does, which suits a deep, well-supported product carrying a confusing price structure. The ranking is a separate assessment with its own criteria and is unaffected.
Integrations scored up from 4 to 7 and support from 5 to 8 after a category-wide audit. The CDN and hosting connections and the 24-hour response commitment had never been credited, and both are unmatched anywhere else on the ranking.
By Rajat Kapoor. SaaSInsight is funded by labelled placements and affiliate links. Some links may be paid — always labelled. Read our disclosure policy.
