Guides
Straight-talking guides on how to choose, compare and get the most out of the software you buy.
A tool tells you where you stand in AI answers. An agency changes it. They are sold as alternatives and they are not, and the price gap between them is a factor of fifty.
Updated October 2026
Most of these agencies do both, so this is a question about sequence rather than suppliers. A one-day test tells you which problem you have, and the brand work is usually the cheaper half.
Updated October 2026
Four agencies quote the same site at $12,000 and $95,000 because they are pricing four different jobs. What this market publishes, and the five questions that make two quotes comparable.
Updated October 2026
A quote is a day rate multiplied by testing days, which is why four firms price one estate at $4,000 and $28,000. What this market publishes, and the five things that move the number.
Updated September 2026
Three purchases hide behind one number, and only a licensed CPA firm can issue the report. What nine compliance platforms actually publish, and three free checks to run on your auditor.
Updated September 2026
The four purchases hiding behind one phrase, how to verify a credential on the register that issued it, why two quotes are rarely comparable, and the contract terms that decide what happens at three in the morning.
Updated August 2026
Every AI visibility score is computed over a prompt list you chose and a competitor set you named, which is why two tools disagree for reasons that have nothing to do with sampling. What the numbers count, and what they cannot see.
Updated August 2026
The full migration in ten steps, from modelling the content to the DNS switch, plus the conversion bug that silently deletes every image inside your rich text.
Updated August 2026
The full migration in eight steps, from the plugin audit to the DNS switch, plus what actually breaks on the way and how to decide whether the move is worth making at all.
Updated August 2026
