Updated August 2026
Profound leads on capability and support: the widest engine coverage at its top tier, edge integrations nothing else offers, and the only published response time.
Otterly.AI is the cheapest credible entry at $29 with every add-on priced.
Scrunch AI models buyer personas across seven engines.
AIclicks connects to analytics and an API at $189.
We scored twelve AI visibility tools on the five criteria we use for software: core capability 30, value and real cost 25, ease of use 20, integrations and extensibility 15, support and documentation 10. Ease of use is unscored on every tool here, because we have not used them and a card-free trial tells you about buying a product rather than living with one; the other four criteria are weighted proportionally. These are the same criteria and weights the individual reviews use, so a tool’s rating and its rank now come from one calculation rather than two that disagreed. Integrations and support were re-checked against each vendor’s own pages on 12 August 2026, Peec AI’s pricing was corrected on 14 August, and Omnibound’s integrations and support rose after it published new documentation on 15 August. Read the full method. No entry on this list is a paid placement.
When a buyer asks ChatGPT or Perplexity to recommend a tool in your category, an answer comes back naming three or four companies. If you are not among them, nothing tells you so. These tools exist to do that looking for you: they run your buyers’ questions across the assistants on a schedule and report who gets named, how often, and instead of whom.
Twelve are ranked here. They agree almost entirely on that core job and differ sharply on two things that decide what you actually pay and whether the data is usable at all, which is where this page starts.
Every tool here promises the same thing: tell me when an AI answer names my brand. The differences that decide the bill are not on the feature list.
Three of the twelve sit inside a larger SEO suite rather than standing alone. SE Visible at $71.20 assumes an SE Ranking plan from $103.20, and the Semrush AI Toolkit is bundled into Semrush plans from $165.17. Ahrefs Brand Radar is the exception to its own category: it appears in every Ahrefs plan from $129 but with only 5 tracked prompts, and it is also sold standalone from $199 with a free Ahrefs account, so it need not be a second line on the invoice at all.
The second thing to watch is engine coverage, because almost every vendor quotes a headline number and then gates it by tier. Profound's $99 Starter tracks ChatGPT and nothing else, and the nine engines belong to Enterprise. Writesonic tracks three below Enterprise and ten on it. Otterly includes four in the base price and charges $9 to $29 a month each for Claude, Gemini and AI Mode.
Read the tier you would actually buy, not the top of the pricing page.
Five criteria, the set we use for every tool ranking, weighted for this category and totalling 100.
Ease of use is the criterion we cannot honestly score, so we do not. Judging it needs the product in your hands, and leaving it out is why these numbers match the ones on each individual review rather than quietly disagreeing with them. Note what else is absent: tool rankings do not score awards, vendor age or customer logos, so no tool is marked down here for being new or for lacking a G2 profile. This category is around eighteen months old, and ranking it by founding date would sort the calendar rather than the product. How we rank.
The single hardest thing to establish across a shortlist, and the reason most comparisons of these tools are thinner than they look.
| # | Tool | Rating | From | Free plan | Best for |
|---|---|---|---|---|---|
| 1 | Profound | 4.0/5 | $99/mo | No | Larger marketing teams that need more than ChatGPT coverage and can justify $399/mo. |
| 2 | Otterly.AI | 4.0/5 | $29/mo | No | Small teams and agencies testing AI visibility tracking before committing real budget. |
| 3 | Scrunch AI | 3.5/5 | $250/mo | No | Teams that need persona and page-level detail rather than a raw prompt count. |
| 4 | AIclicks | 3.5/5 | $59/mo | No | Small teams that want tracking and content production without buying two tools. |
| 5 | Peec AI | 3.5/5 | $80/mo | No | In-house teams and agencies tracking one market who want daily data and unlimited seats without paying per user. |
| 6 | SE Visible | — | $71.20/mo | No | Existing SE Ranking users who want AI tracking without adding a second vendor. |
| 7 | Ahrefs Brand Radar | — | $129/mo | No | Existing Ahrefs users who want prompt-volume data backed by a large real-prompt database and prefer buying volume over changing plan. |
| 8 | Writesonic | 3.0/5 | $79/mo | No | Teams that want AI tracking and article production on a single bill. |
| 9 | Semrush AI Toolkit | — | $165.17/mo | No | Teams already paying for Semrush who want AI visibility without a second subscription. |
| 10 | Omnibound | 2.5/5 | — | No | B2B marketing teams that need to connect AI citations to revenue, not just to rankings. |
| 11 | AirOps | — | — | Yes | Content teams producing at scale that want insights and production in the same place. |
| 12 | Conductor | — | — | No | Enterprise teams that want AEO folded into an existing SEO and content platform. |
Enterprise-leaning AI search visibility tracking, with engine coverage gated hard by plan tier.
Where it falls short: The $99 Starter tracks ChatGPT only, so the plan people price against is not the plan most will end up buying.
The cheapest credible entry point into AI visibility tracking, with unlimited team members on every plan.
Where it falls short: Claude, Gemini and AI Mode are add-ons at $9 to $29 a month each, so four engines is the real base coverage.
Persona-based AI visibility monitoring with page-level audits, for teams tracking how different buyer types get answered.
Where it falls short: The $250 entry is the highest floor on this list, and five page audits on Starter go quickly against a large site.
Prompt tracking plus AI-optimised article generation on one subscription, priced for solo operators and small teams.
Where it falls short: Starter gives 30 prompts and three engines, which is enough to test the idea and not enough to run on.
AI search analytics for marketing teams, tracking brand visibility, position and sentiment across answer engines.
Where it falls short: Three of six models are included at every self-serve tier and the extras cost $30 to $140 a month each, so the headline price buys half the available engine coverage.
SE Ranking's AI visibility dashboard, sold as a paid add-on on top of an SE Ranking subscription rather than as a standalone tool.
Where it falls short: Only worth costing out if you already pay for SE Ranking, since it assumes a base plan from $103.20 a month.
Ahrefs' AI visibility tracker, sold both inside every Ahrefs plan with a token prompt allowance and as a standalone product that needs no paid Ahrefs plan.
Where it falls short: The prompt allowance included with a plan is 5, 10 or 20, so real tracking means a package from $50 a month on top of a plan from $129, or the standalone product at $199.
An AI writing tool that pivoted into AEO, bundling prompt tracking and agentic optimisation with article generation.
Where it falls short: Three engines below Enterprise, with Perplexity and Claude reserved for it, which is a long way up from $79.
Semrush's AI visibility tracking, no longer sold separately — prompt tracking is now bundled into the main Semrush plans and scales by tier.
Where it falls short: Now folded into the main plans rather than sold separately, so the entry point is a full Semrush subscription from $165.17 a month.
AI search visibility tied to pipeline, joining citation tracking to CRM and analytics data for B2B teams.
Where it falls short: Pricing is quote-based with no tiers shown, so there is no way to size it before speaking to someone — and the integrations directory names platforms without saying which plan buys them.
Content workflow automation with AI search insights attached — closer to a content ops platform than a visibility tracker.
Where it falls short: Tracked prompts begin at 100 on Solo, and that tier carries no published price, so the free plan is the only costed entry.
An enterprise SEO platform that added AEO reporting, sold on a usage-based model rather than per seat.
Where it falls short: No dollar figure appears anywhere, and allowances are quoted per year, so comparing it against a monthly tool takes arithmetic the site does not do for you.
The ranking answers which is best. This answers which is yours.
Your budget is under $100 a month. Otterly.AI at $29 or AIclicks at $59. Take Otterly if you want more prompts and can live with four engines, AIclicks if you want article generation in the same subscription. Neither will cover Claude or Gemini at that price.
You already pay for an SEO suite. Check what you own before buying anything. Semrush now includes prompt tracking in its main plans, so a Semrush customer may already have this. SE Ranking customers add SE Visible for $71.20. Ahrefs customers get Brand Radar from the $129 Lite plan, but with only 5 tracked prompts, so add a package from $50.
You sell outside the United States. AIclicks removes the country limit entirely above Starter, which is the clearest answer here. Peec AI tracks one country per project on its $80 Starter and three from Pro at $205. Most of the rest treat multi-country as an upgrade.
You need the widest engine coverage. Scrunch AI at seven, including Meta, which almost nobody else tracks.
You need to connect visibility to revenue. Omnibound positions itself for exactly this, and now names Salesforce, HubSpot, Zoho CRM and Dynamics 365 among its integrations, claims an open API and Zapier, and publishes a 99.5% uptime SLA. What it still will not publish is a price, and the directory names platforms without specifying integration depth or which tier buys them, so sizing it means booking a call. AIclicks connects GA4 from its Pro tier and Peec AI puts an MCP server on every plan, though its API needs Enterprise — smaller claims, but ones you can check before you buy.
You are producing content at volume. AirOps or Writesonic. Both treat tracking as an input to production rather than an end in itself, which is the right shape if the output is the point.
You are buying through enterprise procurement. Profound or Conductor. Both expect a process, both offer SSO, and neither will be the cheapest.
One practical note. Every tool here samples AI answers rather than observing them, so two tools pointed at the same brand will disagree, sometimes considerably. That is a property of the method, not a defect in one product. Run whichever you pick for a full month before drawing conclusions from it, and keep the prompt set identical if you trial two side by side.
An AEO tool tracks whether AI assistants name your brand when someone asks a buying question. An SEO tool tracks where your pages rank on a results page. The unit is different: SEO tracks keywords and positions, AEO tracks prompts and citations. The overlap is growing, and Semrush, Ahrefs and SE Ranking now sell both, but a purpose-built tracker still goes deeper on prompts, personas and sentiment than a suite that added the feature.
Published entry prices on this list run from $29 a month for Otterly.AI to $420 for Peec AI's top self-serve tier, with most useful plans landing between $150 and $500. Three vendors — Omnibound, Conductor, and AirOps above its free tier — do not publish figures at all. Watch for two things that move the real number: add-ons that require a parent subscription, and engine coverage that is gated by tier.
At minimum ChatGPT, Google AI Overviews and Perplexity, because those carry the most commercial queries today. Gemini and Google AI Mode matter more each quarter. Claude, Copilot, Grok and Meta are worth paying for only if you have evidence your buyers use them. Coverage on this list runs from one engine on Profound's entry plan to seven on Scrunch AI.
Often not. Semrush now bundles prompt tracking into its main plans, at 50 prompts a day on Starter and 200 on Advanced, so many Semrush customers already have a workable version of this. Ahrefs includes Brand Radar from its $129 Lite plan but with only 5 tracked prompts, so usable volume is a package from $50 a month on top, and SE Ranking sells its AI Search add-on from $71.20. Check what your existing subscription already includes before adding a second vendor.
Partly. AirOps runs a permanent free tier with 1,000 tasks a month, and Omnibound and SE Ranking both offer free one-off visibility checkers that need no account. Scrunch AI gives seven days without a card and AIclicks gives three. A free checker will tell you whether you appear for a handful of prompts; it will not tell you whether that changed this month, which is the thing you are actually buying.
Fewer than vendors imply. Thirty to fifty well-chosen prompts covering your core buying questions will show a trend. Entry plans here range from 15 prompts on Otterly's Lite to 350 custom prompts on Scrunch AI's Starter. Buying a large allowance before you know which prompts matter is the most common way to overpay in this category.
They sample rather than observe. Each tool sends your prompts to the AI engines on a schedule and records what comes back, so results vary between runs and between vendors even for the same brand and prompt. Ahrefs is the only vendor on this list that publishes where its data comes from, citing 472M monthly prompts itemised by platform, though its own pricing page says 474M. Treat any single reading as noisy and the trend over a month as the signal.
Coverage varies more than the marketing suggests. AIclicks lifts the country limit above Starter, while Peec AI tracks one country per project on its entry tier and three from Pro. Several others treat additional countries or languages as an upgrade, and a few track a single region at the entry price. If you sell in more than one market, confirm the country count on the specific tier you intend to buy.
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