Otterly.AI ranks first: the cheapest credible entry at $29, with every add-on priced.
Peec AI is second, with unlimited seats and its API from Pro.
Scrunch AI models buyer personas on a $250 plan.
Profound is among the strongest on capability and support but ranks sixth, because since September 2026 brands can buy it only on a quoted contract.
We scored twelve AI visibility tools on the five criteria we use for software: core capability 30, value and real cost 25, ease of use 20, integrations and extensibility 15, support and documentation 10. Ease of use is unscored on every tool here, and stays unscored even where we could fill it in: we are paying Peec AI customers and its own review is scored on first-hand use, but crediting it for a criterion the other eleven are renormalised over would make this ranking incomparable rather than better. All twelve are therefore judged on published evidence, with the other four criteria weighted proportionally. These are the same criteria and weights the individual reviews use, so a tool’s rating and its rank now come from one calculation rather than two that disagreed. Integrations and support were re-checked against each vendor’s own pages on 12 August 2026, Peec AI’s pricing was corrected on 14 August, and Omnibound’s integrations and support rose after it published new documentation on 15 August. Prices for ten of the twelve were re-read on the vendors' own pages on 15 October 2026. On the same day Profound's value score fell from 6 to 3 after it withdrew its self-serve plans, and Peec AI's integrations score rose from 6 to 7 after it moved its API to Pro, which moved Profound from first to sixth. Read the full method. No entry on this list is a paid placement.
When a buyer asks ChatGPT or Perplexity to recommend a tool in your category, an answer comes back naming three or four companies. If you are not among them, nothing tells you so. These tools exist to do that looking for you: they run your buyers’ questions across the assistants on a schedule and report who gets named, how often, and instead of whom.
Twelve are ranked here. They agree almost entirely on that core job and differ sharply on two things that decide what you actually pay and whether the data is usable at all, which is where this page starts.
What you are actually buying
Every tool here promises the same thing: tell me when an AI answer names my brand. The differences that decide the bill are not on the feature list.
Three of the twelve sit inside a larger SEO suite rather than standing alone. SE Visible at $71.20 assumes an SE Ranking plan from $103.20, and Semrush sells its AI Visibility toolkit at $99 a month per domain as well as bundling prompt tracking into plans from $165.17. Ahrefs Brand Radar is the exception to its own category: it appears in every Ahrefs plan from $129 but with only 5 tracked prompts, and it is also sold standalone from $199 with a free Ahrefs account, so it need not be a second line on the invoice at all.
The second thing to watch is engine coverage, because almost every vendor quotes a headline number and then gates it by tier. Profound's free trial covers three engines and its nine need a quoted contract. Scrunch AI's $250 Core covers four of nine. Writesonic tracks three below Enterprise and eight on it. Otterly includes four in the base price and charges $9 to $29 a month each for Claude, Gemini and AI Mode.
Read the tier you would actually buy, not the top of the pricing page.
How we ranked these
Five criteria, the set we use for every tool ranking, weighted for this category and totalling 100.
- Core capability · 30 · Whether AI visibility is what it was built for, how many engines it really covers, and whether the vendor says where its data comes from
- Value and real cost · 25 · Whether you can find out what it costs without a sales call, and whether the advertised price is the one you would actually pay
- Ease of use · 20 · Setup, daily use, and how long before the data is worth anything. Unscored here, so that every tool is judged on the same evidence. We use one of the twelve, Peec AI, and its own review scores this criterion; the ranking does not, because the other eleven offer no basis for it
- Integrations and extensibility · 15 · API, MCP, CMS and CRM connections, and whether you can get your own data back out
- Support and documentation · 10 · Which channels your tier actually buys, and whether the documentation answers real questions
Ease of use is the criterion we cannot score across twelve tools, so we score it for none of them here. That keeps the comparison level, and it is why these numbers match the individual reviews rather than quietly disagreeing with them. One review is now ahead of the ranking on this point: we pay for Peec AI and use it, so that review scores ease and rates the product 4 where this page still weighs it without. Note what else is absent: tool rankings do not score awards, vendor age or customer logos, so no tool is marked down here for being new or for lacking a G2 profile. This category is around eighteen months old, and ranking it by founding date would sort the calendar rather than the product. How we rank.
What these twelve publish
The single hardest thing to establish across a shortlist, and the reason most comparisons of these tools are thinner than they look.
- Publish a price you can act on · Scrunch AI, Ahrefs Brand Radar, Peec AI, Otterly.AI, AIclicks, Writesonic, SE Visible, Semrush AI Toolkit. Eight of twelve
- Will not publish a price · Conductor shows tiers with no figures and Omnibound shows no tiers at all. AirOps publishes its free tier only. Since September 2026 Profound offers brands a free trial, then a quote
- Say where their data comes from · Ahrefs alone, citing 475M+ prompts drawn from real search demand and itemised by platform. The rest describe coverage, not provenance
- Require a base subscription on top · SE Visible. Semrush's tracking comes either as its $99 AI Visibility toolkit or inside an SEO plan, and Ahrefs Brand Radar is also sold standalone from $199 with only a free account
- Let you trial without a card · Scrunch AI for seven days, AIclicks for three, Writesonic. AirOps runs a permanent free tier at 1,000 tasks a month
- Track the most engines · Up to 13 on Peec AI and AIclicks and nine on Profound and Scrunch AI, all on a quote. AIclicks Business tracks six for $499
The tools, ranked
1
Otterly.AI
★★★★★4.0 / 5The cheapest credible entry point into AI visibility tracking, with unlimited team members on every plan.
- From
- $29/mo
- Free plan
- No
- Best for
- Small teams and agencies testing AI visibility tracking before committing real budget.
- AI engines tracked4 core (ChatGPT, AI Overviews, Perplexity, Copilot); Claude, Gemini and AI Mode are $9–$29/mo add-ons
- Prompts on entry plan15
- Free trialYes
- Published pricingYes
- AI crawler data from your serversAgent Analytics from Standard ($189/mo): 200k events a month, 1M on Premium
Where it falls short: Claude, Gemini and AI Mode are add-ons at $9 to $29 a month each, so four engines is the real base coverage.
2
Peec AI
★★★★★4.0 / 5AI search analytics for marketing teams, tracking brand visibility, position and sentiment across answer engines.
- From
- $80/mo
- Free plan
- No
- Best for
- In-house teams and agencies tracking one market who want daily data and unlimited seats without paying per user.
- AI engines tracked6 self-serve on the pricing table (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; Perplexity is in the add-on list); 3 included per plan, extras $30–$140/mo. Up to 13 at Enterprise
- Free trialYes
- Published pricingYes — all three self-serve tiers, both billing cycles, plus add-on pricing
- AI crawler data from your serversYes, on every plan (Vercel, Cloudflare, AWS CloudFront, Google Cloud CDN, Akamai, WordPress, webhook or log upload)
Where it falls short: Three of six models are included at every self-serve tier and the extras cost $30 to $140 a month each, so the headline price buys half the available engine coverage.
3
Scrunch AI
★★★★★3.5 / 5Persona-based AI visibility monitoring with page-level audits, for teams tracking how different buyer types get answered.
- From
- $250/mo
- Free plan
- No
- Best for
- Teams that need persona and page-level detail rather than a raw prompt count.
- AI engines tracked4 on Core (ChatGPT, Perplexity, Google AI Overviews, Copilot); 9 on Enterprise (adds Claude, Gemini, Meta AI, Google AI Mode, Grok)
- Prompts on entry plan125 unique prompts, 5,000 responses a month
- Free trialYes, 7 days
- Published pricingYes
Where it falls short: The $250 entry is the highest floor on this list, and Core covers four engines and five site audits a month, which go quickly against a large site.
4
AIclicks
★★★★★3.5 / 5Prompt tracking plus AI-optimised article generation on one subscription, priced for solo operators and small teams.
- From
- $59/mo
- Free plan
- No
- Best for
- Small teams that want tracking and content production without buying two tools.
- AI engines tracked3 on Starter, 4 on Pro, 6 on Business; all 13 listed models on Enterprise
- Prompts on entry plan30
- Free trialYes, 3 days, no card
- Published pricingYes
Where it falls short: Starter gives 30 prompts and three engines, which is enough to test the idea and not enough to run on.
5
SE Visible
SE Ranking's AI visibility dashboard, sold as a paid add-on on top of an SE Ranking subscription rather than as a standalone tool.
- From
- $71.20/mo
- Free plan
- No
- Best for
- Existing SE Ranking users who want AI tracking without adding a second vendor.
- AI engines tracked5 (AI Overviews, ChatGPT, AI Mode, Perplexity, Gemini)
- Free trialYes
- Published pricingYes
Where it falls short: Only worth costing out if you already pay for SE Ranking, since it assumes a base plan from $103.20 a month.
6
Profound
★★★★★3.5 / 5Enterprise AI search visibility tracking with agent analytics read from your CDN, sold to brands on a quoted contract after a free seven-day trial.
- Free plan
- No
- Best for
- Larger marketing teams buying AI visibility through procurement, who want up to nine engines, edge traffic data and a written support commitment on one contract.
- AI engines tracked3 on the free trial (ChatGPT, Gemini, AI Overviews); up to 9 on Enterprise
- Free trialYes, 7 days, 50 recommended prompts you cannot edit
- Published pricingNot for brands (trial free, Enterprise quoted); agency client workspaces $399/mo
Where it falls short: Brands can no longer buy a self-serve plan: after a free seven-day trial on three engines, ongoing tracking means a quoted Enterprise contract, so expect a sales process before you see a number.
7
Ahrefs Brand Radar
Ahrefs' AI visibility tracker, sold both inside every Ahrefs plan with a token prompt allowance and as a standalone product that needs no paid Ahrefs plan.
- From
- $129/mo
- Free plan
- No
- Best for
- Existing Ahrefs users who want prompt-volume data backed by a large real-prompt database and prefer buying volume over changing plan.
- AI engines tracked7 for tracked prompts (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude)
- Prompts included in plan5 on Lite, 10 on Standard, 20 on Advanced
- Published pricingYes, including per-check overage rates
Where it falls short: The prompt allowance included with a plan is 5, 10 or 20, so real tracking means a package from $50 a month on top of a plan from $129, or the standalone product at $199.
8
Writesonic
★★★★★3.0 / 5An AI writing tool that pivoted into AEO, bundling prompt tracking and agentic optimisation with article generation.
- From
- $79/mo
- Free plan
- No
- Best for
- Teams that want AI tracking and article production on a single bill.
- AI engines tracked3 below Enterprise (ChatGPT, Gemini, AI Overviews); 8 on Enterprise
- Prompts on entry plan50
- Free trialYes, 7 days, no card
- Published pricingYes
Where it falls short: Three engines below Enterprise, with Perplexity and Claude reserved for it, which is a long way up from $79.
9
Semrush AI Toolkit
Semrush's AI visibility tracking, sold as a $99-a-month AI Visibility toolkit per domain and also bundled into the SEO + AI Search plans, where the prompt allowance scales by tier.
- From
- $99/mo
- Free plan
- No
- Best for
- Teams already paying for Semrush who want AI visibility without a second subscription.
- Prompts on entry plan25 daily on the AI Visibility toolkit; 50 on SEO + AI Search Starter
- Published pricingYes
- AI engines trackedChatGPT, Google AI, Gemini and Perplexity on the AI Visibility toolkit; not stated for the bundled plans
Where it falls short: The cheapest route is the AI Visibility toolkit at $99 a month per domain with 25 tracked prompts; the 50-prompt allowance comes inside SEO plans from $165.17 a month billed annually.
10
Omnibound
★★★★★2.5 / 5AI search visibility tied to pipeline, joining citation tracking to CRM and analytics data for B2B teams.
- Free plan
- No
- Best for
- B2B marketing teams that need to connect AI citations to revenue, not just to rankings.
- AI engines tracked5 on the paid platform (ChatGPT, Perplexity, Gemini, Claude, Google AI Mode); 4 in the free checker (ChatGPT, Perplexity, Gemini, Copilot)
- Published pricingNo
- Uptime SLA99.5% monthly, with service credits
- APIMCP server published; open API and Zapier claimed without public documentation
- Free trialYes, no card, no stated length
Where it falls short: No figures and no tiers are published, so there is no way to size it before speaking to someone, and the integrations directory names platforms without saying which plan buys them.
11
AirOps
Content workflow automation with AI search insights attached — closer to a content ops platform than a visibility tracker.
- Free plan
- Yes
- Best for
- Content teams producing at scale that want insights and production in the same place.
- Prompts on entry plan100 on Solo
- Free trialYes, plus a permanent free tier
- Published pricingPartial — free tier only
Where it falls short: Tracked prompts begin at 100 on Solo, and that tier carries no published price, so the free plan is the only costed entry.
12
Conductor
An enterprise SEO platform that added AEO reporting, sold on a usage-based model rather than per seat.
- Free plan
- No
- Best for
- Enterprise teams that want AEO folded into an existing SEO and content platform.
- Published pricingNo
- Free trialYes, 3 weeks, no card
Where it falls short: No dollar figure appears anywhere, and allowances are quoted per year, so comparing it against a monthly tool takes arithmetic the site does not do for you.
Which one to start with
The ranking answers which is best. This answers which is yours.
Your budget is under $100 a month. Otterly.AI at $29 or AIclicks at $59. Take Otterly if you want more prompts and can live with four engines, AIclicks if you want article generation in the same subscription. At that price Otterly charges extra for Claude, Gemini and AI Mode, and AIclicks tracks three engines of your choice.
You already pay for an SEO suite. Check what you own before buying anything. Semrush now includes prompt tracking in its main plans, so a Semrush customer may already have this. SE Ranking customers add SE Visible for $71.20. Ahrefs customers get Brand Radar from the $129 Lite plan, but with only 5 tracked prompts, so add a package from $50.
You sell outside the United States. AIclicks removes the country limit entirely above Starter, which is the clearest answer here. Peec AI tracks one country per project on its $80 Starter and three from Pro at $205. Most of the rest treat multi-country as an upgrade.
You need the widest engine coverage. Expect a quote: up to 13 models on Peec AI Enterprise, nine on Profound and Scrunch AI. AIclicks Business covers six for $499.
You need to connect visibility to revenue. Omnibound positions itself for exactly this, and now names Salesforce, HubSpot, Zoho CRM and Dynamics 365 among its integrations, claims an open API and Zapier, and publishes a 99.5% uptime SLA. What it still will not publish is a price, and the directory names platforms without specifying integration depth or which tier buys them, so sizing it means booking a call. AIclicks connects GA4 from its Pro tier and Peec AI puts an MCP server on every plan and its API on Pro. Smaller claims, but ones you can check before you buy.
You are producing content at volume. AirOps or Writesonic. Both treat tracking as an input to production rather than an end in itself, which is the right shape if the output is the point.
You are buying through enterprise procurement. Profound or Conductor. Both expect a process, both offer SSO, and neither will be the cheapest.
One practical note. Every tool here samples AI answers rather than observing them, so two tools pointed at the same brand will disagree, sometimes considerably. That is a property of the method, not a defect in one product. Run whichever you pick for a full month before drawing conclusions from it, and keep the prompt set identical if you trial two side by side.
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