AI search visibility

Scrunch AI vs Profound

Updated October 2026

Scrunch AI if you want to diagnose why you are losing and which page to fix, at a published $250 a month for four assistants. Profound if procurement wants a written 24-hour support commitment and nine assistants on one contract, because it sells to brands only on a quote. Both report AI crawler traffic to your site.

Both tools are assessed against the same criteria, scored before any commercial conversation. How we rank.

These two sit near the top of our AI visibility ranking and are regularly shortlisted together, which is reasonable, because they are the two most capable products in the category. They overlap more than their marketing suggests, since both report AI crawler traffic to your site, and they differ most in how you buy them and where their findings point you.

The deciding question is: do you want a diagnosis at a price you can see, or a contract procurement can sign?

Scrunch AI answers the first. It models the asker rather than the question, tracking how a finance lead and a practitioner get answered differently (one persona on its $250 Core plan, more on Enterprise), and it attaches findings to individual URLs so a gap points somewhere you can go and fix. Profound answers the second: a free seven-day trial, then a quoted Enterprise contract with nine assistants, single sign-on and a specialist on a written 24-hour SLA.

Only one of them publishes a price

Scrunch AI publishes a $250 Core plan with four assistants, ChatGPT, Perplexity, Google AI Overviews and Copilot, plus 125 prompts and five user licences, and a $500 Agency Core plan. Claude, Gemini and the rest of its nine sit on a quoted Enterprise plan.

Profound has published no plan for brands since September 2026. Its trial covers three assistants on 50 prompts it chooses, and everything after that is quoted. So the honest comparison is Scrunch's published Core against a Profound quote, or the two Enterprise quotes against each other. All figures were read on both vendors' pricing pages on 15 October 2026.

The short answer

Scrunch AI

3.5 / 5

Pick Scrunch AI if Pick Scrunch AI if the job is diagnosis at a price you can see. Persona modelling shows how different buyers get answered, findings attach to a URL rather than the brand in aggregate, and the $250 Core plan covers four assistants with agent traffic.

From: $250/mo
Free plan: No

Where it falls short: Core covers four assistants and one persona, so Claude, Gemini and multi-persona modelling need the quoted Enterprise plan. Page audits run five a month, and no support response time is published.

Visit Scrunch AI Read our Scrunch AI review

Profound

3.5 / 5

Pick Profound if Pick Profound if the purchase goes through procurement. It puts a 24-hour response commitment in writing, covers nine assistants including DeepSeek and Exa, and reads AI crawler traffic from your CDN, all on one quoted contract with unlimited seats.

Free plan: No

Where it falls short: There is no published plan for brands, so the realistic figure arrives only with a quote. The free trial covers three assistants on 50 prompts you cannot edit, which shows the interface rather than your own buying questions.

Visit Profound Read our Profound review

Side by side

	Scrunch AI	Profound
What it actually measures	How engines answer, modelled per buyer persona, plus AI agent and bot traffic	How engines answer, plus AI crawler and agent traffic from your CDN
Assistants covered on the entry plan	Four on Core: ChatGPT, Perplexity, Google AI Overviews, Copilot	Three on the free trial, with no self-serve plan after it
The plan most buyers will need	Core, at $250 a month	Enterprise, priced on a quote
Agents for content work	Basic content generation and one page optimisation a month on Core, advanced on Enterprise	AI Marketer agents that research, write and report, metered in credits
Where a finding points you	An individual URL you can go and change	Brand-level position and competitor benchmarks
Seats on the cheapest plan	Five licences on Core; unlimited on the $500 Agency Core	Unlimited, on the trial and on Enterprise
Programmatic access	Query API on Enterprise; MCP on the $500 Agency Core plan	API and data exports on Enterprise only
Support commitment in writing	Email on Core, email and Slack on Enterprise, no response time published	A specialist on a 24-hour SLA on Enterprise, the only written commitment in the category
Working across several clients	Agency Core at $500: 3 brand workspaces, 3 pitch workspaces, unlimited licences	Agency Growth: client workspaces at $399 a month each, plus 10 pitch workspaces a month
Peak assistant coverage	Nine, on a quoted Enterprise plan	Nine, on a quoted Enterprise plan

Which one, given what you are trying to do

Work out why you are losing and what to change. Scrunch AI. Persona modelling and page-level findings turn a visibility problem into a list of URLs, which is the difference between a dashboard and a work queue.

Get the purchase through procurement. Profound. A written 24-hour support commitment, single sign-on and a named specialist are what a security review asks for, and Profound puts all three on one contract.

Run this across several client accounts. Either. Scrunch AI's Agency Core is $500 a month for three brands with unlimited licences, while Profound's Agency Growth charges $399 a month per client workspace, with per-client agent credits. Scrunch's figure covers three brands at once; Profound's grows with every client.

Budget the whole thing before committing. Scrunch AI, comfortably. Everything that decides the bill is on its pricing page, whereas Profound publishes no brand plan at all.

A small team that needs several people looking. Scrunch's Core includes five licences, and Profound gives unlimited seats but only on a quoted contract. If uncapped access at a published price matters more than either product's headline strength, look at Peec AI instead.

What neither of them will tell you

On brand plans, both reserve programmatic access for a tier with no published price, so on either product a reporting pipeline into your own dashboards cannot be scoped from the public pages. If pulling this data into what you already run is part of the plan rather than a later nice-to-have, raise it in the first conversation, because it will change which tier you are quoted.

Frequently asked questions

Should I choose Scrunch AI or Profound?

Choose Scrunch AI if you want to start at a published price and use the findings to fix pages: Core is $250 a month with four assistants, persona modelling and page-level audits. Choose Profound if procurement needs a written 24-hour support commitment and nine assistants on one contract, which it sells only on a quote after a free seven-day trial. Both report AI crawler traffic to your site.

Which is cheaper?

Scrunch AI, as far as anyone can tell from public pages. Its Core plan is $250 a month with four assistants and five user licences, while Profound publishes no plan for brands at all, only a free seven-day trial and a quoted Enterprise contract. At the top, both quote Enterprise, so compare those quotes directly. Figures read on both vendors' pricing pages on 15 October 2026.

What does Profound do that Scrunch AI cannot?

Commit to a response time. Profound offers a dedicated specialist on a 24-hour SLA on Enterprise, which Scrunch AI does not publish, and its AI Marketer agents research and write content on credits. It also lists DeepSeek and Exa Search among its nine engines, and gives every plan unlimited seats.

What does Scrunch AI do that Profound cannot?

Two things. It models the person asking, so you can see a finance lead and a practitioner getting different answers to the same question, and it attaches each finding to a specific URL. Between them those turn a visibility report into a list of pages to fix rather than a score to worry about.

Can either one push data into our own dashboards?

Only through an agency plan or a quote. Scrunch AI's $500 Agency Core plan includes MCP and Looker Studio access, but its brand Core plan has neither, and its query API sits on Enterprise. Profound keeps API access and CSV and JSON exports for Enterprise. For a brand, a reporting pipeline is a sales conversation on either product, so raise it early.

How did we assess these two?

From each vendor's own published pages, read at source, and scored against our five review criteria. We have not run either product on a live account, so ease of use is left unscored on both reviews rather than estimated, and everything here about capability comes from published specification rather than from output we have seen.

Still torn?

Tell us how you’d use it and we’ll tell you which of the two we’d pick.

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