The cheapest credible entry point into AI visibility tracking, with unlimited team members on every plan.
TL;DR verdict
Not the deepest tracker in this category, and it does not claim to be. What it does better than anything else here is let you work out the bill in advance. Budget above the headline figure though, because the base covers four assistants and the three most asked about are extras.
Otterly.AI tracks whether AI assistants mention your brand when buyers ask questions in your category. It runs a set of prompts daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, reports where you show up and who shows up instead, and audits individual URLs for how well they answer. It is aimed at marketing teams and agencies rather than enterprises, which shows most clearly in the seat policy: every plan carries unlimited team members.
The capabilities it ships, and which of them stand out.
Standout features
What the product does not do, kept separate from what we could not establish.
Product limitations
Could not verify
Agencies running visibility for several clients
Cost scales with prompt volume rather than with headcount, and workspaces stop being metered at $189. That is the opposite of how most of this category bills.
Teams testing whether this deserves a budget line
Fifteen tracked prompts is small enough to expense and complete enough to answer the question. Nothing else here lets you find out for as little.
Anyone who needs approval before buying
Finance can see the whole cost structure on a public page, extras included, which makes an internal case straightforward to write.
Teams who need Claude or Gemini from day one
Both sit outside the base plan as paid extras, so that requirement changes the economics before you have started.
Buyers who want depth rather than clarity
There is no persona modelling and no buyer-level breakdown. Scrunch AI does both, at roughly ten times the entry cost.
Anyone who needs a support commitment in writing
No channel or response time appears at any level, which suits a team with an incident process badly.
Free trial; paid from $29/mo
| Plan | Published price | What the tier includes |
|---|---|---|
| Lite | $29/mo |
|
| Standard | $189/mo |
|
| Premium | $489/mo |
|
| Enterprise | Custom |
|
Pricing watchouts
What Otterly.AI connects to, and what it commits to in writing.
Integrations
Support
Support is sold as onboarding rather than channels: a group session on Lite and Standard, a personal one on Premium, and a dedicated success manager only on Enterprise. No email, live chat or knowledge base is named at any tier, so day-to-day support is not knowable before buying. Checked 12 August 2026.
The cheapest tier is a real product rather than a demo with an invoice attached, which is not true of every rival at this end of the market. Fifteen prompts tracked daily across four assistants, with every colleague able to log in, is enough to answer the question most teams are actually asking: are we showing up at all, and who is showing up instead of us.
What it is not is a monitoring system for a brand with a large surface area. Fifteen questions covers one product in one market. A company with several lines, or one that needs to watch a competitor set as well as itself, will exhaust that allowance in the first week and face a step up rather than a nudge.
Publishing every figure is the strongest thing about this vendor and it is worth being precise about what that does and does not settle. It settles procurement. You can build a forecast, compare it against a rival, and put a defensible number in front of a finance team without a call. In a market where many vendors will not answer that question at all, this is not a small thing.
What it does not settle is whether the readings are any good. How often each assistant is queried, from which locations, and how a single volatile answer is smoothed into a trend are the things that decide whether a visibility score means anything, and no pricing page speaks to them. We have not run this on a live account, so treat the capability assessment here as a reading of published specification rather than of output. Ask to see a fortnight of real data for a brand you know well, and check whether the movements match what you would expect.
Where another tool in the category fits a reader better.
Choose this if budget is not the binding constraint and you need the stronger product: seven assistants as standard, persona modelling and page-level audits.
Read reviewChoose this if analytics and CMS connections matter more than the entry price, and you would use bundled article generation rather than leave it idle.
Read reviewChoose this if the requirement is enterprise-shaped: broader engine coverage, edge integrations nothing else offers, and the only published response-time commitment here.
Read reviewAimed at what the public site cannot settle.
Plans run from $29 a month for 15 tracked prompts, through $189 and $489, with an unpriced Enterprise tier above them. Annual billing lowers each figure, and add-on assistants and prompt packs are priced separately on the same page. Checked 6 August 2026.
Four are included on every plan: ChatGPT, Google AI Overviews, Perplexity and Copilot. Claude, Gemini and Google AI Mode are available as extras costing $9 to $29 each per month. Scrunch AI includes seven with no surcharge.
No, though there is a free trial. The cheapest paid entry is $29 a month, which is the lowest credible starting point we found in this category.
Yes, from the second tier, alongside an MCP server and a Looker Studio connector. That matters because most rivals hold programmatic access back for an unpriced enterprise plan, so this is the cheapest published route to getting the data into your own reporting.
As many as you like, on every tier including the cheapest. Seats are not metered, which is unusual here and materially changes the cost for a team of five or more.
From the vendor's own published pages, read at source on 6 August 2026, and scored against the five review criteria. We have not run it on a live account, so ease of use is left unscored rather than guessed, and the capability reading comes from published specification rather than from output we have seen.
If you are trying AI visibility tracking for the first time and need to know what it will cost before committing, start here. It is not the deepest product in the category and does not pretend otherwise. What it offers instead is a complete public cost structure, unlimited seats, and programmatic access at a tier you can actually afford, which at the entry end of a market where a third of vendors publish nothing is worth more than another dashboard. Confirm the assistants you need are in the plan rather than beside it, and ask how support works once onboarding ends.
Visit Otterly.AIUpdated August 2026
Research-based. Everything here comes from the vendor’s own published pages and verified third-party sources, read on the date below. Where we report a claim we could not check, the review says so. How we rank
| Criterion | Weight | Score |
|---|---|---|
| Core capabilityHow well it does the job it exists for. | 30% | 7/10 |
| Value and real costWhat you actually pay, and whether you can find that out before you buy. | 25% | 10/10 |
| Ease of useSetup, day-to-day use and how long it takes to get something useful. Only scored when we have used it. | 20% | Not scored |
| Integrations and extensibilityWhat it connects to, and whether your data can come back out. | 15% | 7/10 |
| Support and documentationWhat is committed to in writing, and what you can read without a sales call. | 10% | 4/10 |
Rewritten to the rebuilt review format: a plain description first, then the buyers it suits and those it does not, with product limitations kept separate from things the vendor has not published. The rating is now derived from the five review criteria rather than inherited from the AEO ranking score. It is unchanged at 4.0, and the scores behind it now publish on the page.
Support scored down from 5 to 4 after a category-wide audit of what each vendor names publicly. Onboarding sessions are described at every tier but no contact channel or response time is published anywhere, and the earlier score had credited the former as if it covered the latter.
By Rajat Kapoor. SaaSInsight is funded by labelled placements and affiliate links. Some links may be paid — always labelled. Read our disclosure policy.
