Scrunch AI is the closest replacement, with all seven engines on its $250 entry plan against Profound's three at $399.
Peec AI is the value pick at $80 with unlimited seats.
But nothing here reads AI traffic from your own servers, which is the one thing Profound does alone.
Every tool here is assessed against the same criteria, scored before any commercial conversation. Read the full method. No entry on this list is a paid placement.
People search for this for one of five reasons, and which one you have decides the answer.
The published $99 plan watches ChatGPT alone with a single seat. The plan most teams actually need is Growth at $399, covering three engines and three seats. Programmatic access is on neither published tier. The nine-engine ceiling, the API and single sign-on all belong to Enterprise, which publishes no figure. And a fourth person on your team means a plan change.
Start with the one thing nothing here replaces. Profound connects to your CDN and reads AI crawler and agent traffic arriving at your own servers. Every other tool on this list, without exception, samples answers and infers reach from them. If your reason for looking is that you need to show arrivals rather than mentions, no alternative below does that, and the honest advice is to negotiate Profound's price rather than replace it.
If your reason is any of the other four, this list is straightforward, and several of these beat Profound on the exact thing that sent you looking.
How this list was built
Six criteria, the same six behind every SaaSInsight ranking, weighted as on our best AEO tools page so the two stay comparable. Full definitions are at /methodology.
- Specialisation and fit · 25 · Purpose-built tracker, or AEO added to an existing SEO platform
- Commercial transparency · 25 · Whether you can find out what it costs without a sales call
- Client evidence · 20 · Named customers and case studies the vendor will stand behind
- Documented outcomes · 15 · Where the data comes from, and whether the vendor says
- Independent recognition · 10 · Third-party reviews and coverage
- Tenure · 5 · How long it has been shipping
Which Profound limit sent you here
- The $399 for three engines. Scrunch AI includes all seven of its engines on the entry plan at $250. Peec AI is $80 for three of six
- The single seat. Peec AI has unlimited users on every tier including the $80 one. Profound gives you one seat at $99 and three at $399
- No API below Enterprise. Peec ships an MCP server on every plan. Ahrefs lists API access from its $129 tier
- Enterprise has no published price. Conductor and Omnibound will not publish one either. Scrunch AI, Peec AI, Writesonic, Otterly.AI and AIclicks all will
- You want tracking plus content production. Writesonic and AIclicks do both in one subscription. Profound does optimisation but not generation
One thing true of all of them
Every tool here samples rather than observes. Each sends your prompts to the AI engines on a schedule and records the replies, so two tools pointed at the same brand will disagree, sometimes considerably. That is a property of the method rather than a defect in any one product, and it is the reason Profound's server-side measurement is worth its price to the buyers who need it. Run whichever you pick for a full month before drawing conclusions, and keep the prompt set identical if you trial two side by side.
All prices read off vendor pages, most recently on 24 August 2026.
The tools, ranked
1
Scrunch AI
★★★★★3.5 / 5Persona-based AI visibility monitoring with page-level audits, for teams tracking how different buyer types get answered.
- From
- $250/mo
- Free plan
- No
- Best for
- Teams that need persona and page-level detail rather than a raw prompt count.
- AI engines tracked7 (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta)
- Prompts on entry plan350 custom + 1,000 industry
- Free trialYes, 7 days, no card
- Published pricingYes
Where it falls short: At $250 a month billed annually it is the most expensive tool here that publishes a price, so it replaces Profound's capability without replacing its cost.
2
Peec AI
★★★★★4.0 / 5AI search analytics for marketing teams, tracking brand visibility, position and sentiment across answer engines.
- From
- $80/mo
- Free plan
- No
- Best for
- In-house teams and agencies tracking one market who want daily data and unlimited seats without paying per user.
- AI engines tracked6 available self-serve (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini); 3 included per plan, extras $30–$140/mo. Up to 11 at Enterprise
- Free trialYes
- Published pricingYes — all three self-serve tiers, both billing cycles, plus add-on pricing
Where it falls short: Three of six models are included at every self-serve tier and extras run $30 to $140 each per month, so the full set at entry level is nearer $170 than $80.
3
Conductor
An enterprise SEO platform that added AEO reporting, sold on a usage-based model rather than per seat.
- Free plan
- No
- Best for
- Enterprise teams that want AEO folded into an existing SEO and content platform.
Where it falls short: Usage-based and sales-led, with no figures published at any tier, so you cannot compare it against Profound Enterprise without running two sales processes at once.
4
Omnibound
★★★★★2.5 / 5AI search visibility tied to pipeline, joining citation tracking to CRM and analytics data for B2B teams.
- Free plan
- No
- Best for
- B2B marketing teams that need to connect AI citations to revenue, not just to rankings.
- AI engines tracked5 on the paid platform (ChatGPT, Perplexity, Gemini, Claude, Google AI Mode); 4 in the free checker (ChatGPT, Perplexity, Gemini, Copilot)
- Published pricingNo — custom, quote-based
- Uptime SLA99.5% monthly, with service credits
- APIOpen API and Zapier claimed; no public documentation
Where it falls short: Demo-led with no published figures and no tier structure, and the vendor describes its own pricing as custom, so budgeting means a call before you learn anything.
5
Writesonic
★★★★★3.0 / 5An AI writing tool that pivoted into AEO, bundling prompt tracking and agentic optimisation with article generation.
- From
- $79/mo
- Free plan
- No
- Best for
- Teams that want AI tracking and article production on a single bill.
- AI engines tracked3 below Enterprise (ChatGPT, Gemini, AI Overviews); 10 on Enterprise
- Prompts on entry plan50
- Free trialYes, no card
- Published pricingYes
Where it falls short: Engine coverage is three below Enterprise and ten on it, so the same tier gating that sent you away from Profound exists here, just at a lower price.
6
Otterly.AI
★★★★★4.0 / 5The cheapest credible entry point into AI visibility tracking, with unlimited team members on every plan.
- From
- $29/mo
- Free plan
- No
- Best for
- Small teams and agencies testing AI visibility tracking before committing real budget.
- AI engines tracked4 core (ChatGPT, AI Overviews, Perplexity, Copilot); Claude, Gemini and AI Mode are $9–$29/mo add-ons
- Prompts on entry plan15
- Free trialYes
- Published pricingYes
Where it falls short: Four engines are included and Claude, Gemini and AI Mode are charged separately at $9 to $29 each per month, so a full picture costs meaningfully more than the headline.
7
AIclicks
★★★★★3.5 / 5Prompt tracking plus AI-optimised article generation on one subscription, priced for solo operators and small teams.
- From
- $59/mo
- Free plan
- No
- Best for
- Small teams that want tracking and content production without buying two tools.
- AI engines trackedUp to 11 on Enterprise; 3 on Starter
- Prompts on entry plan30
- Free trialYes, 3 days, no card
- Published pricingYes
Where it falls short: The free trial runs three days, the shortest here, which is not long enough to judge a category where readings are noisy and the trend over weeks is the signal.
8
Semrush AI Toolkit
Semrush's AI visibility tracking, no longer sold separately — prompt tracking is now bundled into the main Semrush plans and scales by tier.
- From
- $165.17/mo
- Free plan
- No
- Best for
- Teams already paying for Semrush who want AI visibility without a second subscription.
- Prompts on entry plan50 daily
- Published pricingYes
Where it falls short: It needs a Semrush subscription from $165.17 a month, and the pricing page never states how many platforms a tracked prompt covers, so the allowance cannot be compared with anyone else's before you buy.
9
Ahrefs Brand Radar
Ahrefs' AI visibility tracker, sold both inside every Ahrefs plan with a token prompt allowance and as a standalone product that needs no paid Ahrefs plan.
- From
- $129/mo
- Free plan
- No
- Best for
- Existing Ahrefs users who want prompt-volume data backed by a large real-prompt database and prefer buying volume over changing plan.
- AI engines tracked6 (AI Overviews & AI Mode, ChatGPT, Copilot, Gemini, Perplexity, Grok)
- Prompts included in plan5 on Lite, 10 on Standard, 20 on Advanced
- Published pricingYes, including per-check overage rates
Where it falls short: The tracked prompt allowance included with a plan is 5, 10 or 20, so real tracking means a package from $50 a month on top of a plan from $129, or the standalone product at $199.
Match the tool to the constraint that sent you looking, not to the highest rank.
You need every engine covered without a plan change. Scrunch AI. Seven engines on the entry plan at $250, where Profound gives you three at $399, and it is the only swap that increases coverage while cutting the bill.
You need more than three people to see the data. Peec AI. Unlimited seats on every tier, including the $80 one. This is the single most common reason teams outgrow Profound Growth, and it is the cheapest thing to fix.
You need the numbers in your own systems. Peec AI again, for its MCP server on every plan, or Ahrefs if you are already inside it. Profound offers no programmatic access on either published tier, so this constraint has no in-house solution short of Enterprise.
You are replacing Profound but not the procurement process. Conductor or Omnibound. Both expect a sales cycle and neither will publish a price, so you are trading one quote for another, and should run them against Profound Enterprise rather than against this list.
You want tracking and content production on one invoice. Writesonic at $79 or AIclicks at $59.
You want to spend as little as possible while still learning something. Otterly.AI at $29.
You already pay Semrush or Ahrefs. Check what you own before buying anything. Semrush bundles 50 daily prompts into plans from $165.17. Ahrefs includes Brand Radar from $129 but only 5 tracked prompts, so budget a package on top.
You need to prove arrivals rather than mentions. Stay with Profound and negotiate. Nothing on this list reads traffic from your own servers, and buying a sampling tool to answer a server-log question will not work at any price.
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